Key SEO Definitions to better understand how Search Engine Optimization for your website increases your Google search rankings

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SEO Definitions

Here are some SEO definitions that you may find useful

Search Engine Optimization or SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs).

Dynamic SEO Dynamic search engine optimization typically refers to the ability of your SEO to handle dynamic content on your website. For example if you have dynamic content that changes like in blogs or product items in an ecommerce package, you want each item to be optimizeded for Search Engines. We can dynamically create your Organic and On Page SEO for each of your inventory items so that your Dynamic content appears in appropriate searches.

SurfersNet Dynamic SEO Our Dynamic SEO implementation allows SurfersNet or our clients to quickly and easily manage all critical SEO content on your website. We call it Dynamic SEO because of the flexibility to update your entire website instantly or dynamically. Our specialized technique works on any size website including large E-commerce sites.

SEO Site migration If you are migrating your site to a new domain name, a new hosting platform or changing your website file extensions, you have to be very careful about maintaining your existing page rankings. SEO Site migration refers to the migration of your exisitng site to something new while maintaining your existing website SEO.

Pay Per Click or PPC is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically. Search engine advertising is one of the most popular forms of PPC.

Search engine marketing or SEM is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

Backlinks are basically links placed on someone else's website that points back to your site. Backlinks are one of the most important factors for SEO. Getting a lot of backlinks with relevant anchor texts is another method of improving your search engine rankings.

Meta Description is a short description of a webpage that is used primarily used by search engines. This description is not displayed anywhere on the web page. Here's how Google uses it. Whenever someone googles a specific keyphrase Google makes a decision which websites should be displayed and in what order. For each website Google displays a title and a short description. Google has two ways of putting this description together:

  • If the meta description of the website contains the keyphrase used by the user then Google displays the meta description.
  • If the meta description doesn't contain the keyphrase then Google displays a fragment of the website's content that does contain it.

Meta Keywords are a list of keywords and keyphrases for each web page and is used mostly by search engines. However, many people think that the major search engines don't pay any attention to these anymore while ranking websites. Although probably true, setting proper keywords won't do you any harm and including your main keywords on the meta keywords list is a good idea.

Local SEO is an effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they are looking for them. You may or may not be selling products online, but your primary goal is to bring people into your physical storefront location.

Global SEO targets everyone online who can use your products or services regardless of their geographic location. If you are selling products and can ship them anywhere or the service you provide does not rely on local customers then you would want a Global SEO implementation.

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